Social Media Strategist

We are seeking a Social Media Strategist to build and grow a personality-led social media presence from the ground up. This is a hands-on, end-to-end role covering strategy, account setup, content planning, production management, publishing, audience growth, community management, and performance optimization across Instagram and TikTok. You will work closely with the founder to establish a distinctive online identity and develop it into a recognizable, highly engaging social presence. Responsibilities Build and launch the Instagram and TikTok profiles from zero, including positioning, tone of